{"id":134,"date":"2018-12-06T17:15:16","date_gmt":"2018-12-06T17:15:16","guid":{"rendered":"https:\/\/nga.cargodev.co.uk\/en-ae\/?p=134"},"modified":"2023-11-30T16:27:28","modified_gmt":"2023-11-30T16:27:28","slug":"the-importance-of-lighting-in-retail-design","status":"publish","type":"post","link":"https:\/\/nga.cargodev.co.uk\/en-ae\/content-hub\/retail\/the-importance-of-lighting-in-retail-design\/","title":{"rendered":"The Importance Of Lighting In Retail Design"},"content":{"rendered":"

Lighting has a major impact on the overall aesthetic of a business – but it is often overlooked by retail stores. <\/span>Just as music, decor and colour can convey a business\u2019 brand, so too can lighting.<\/span><\/p>\n

Here is why lighting in retail design is important.<\/span><\/p>\n

It enhances the look of items<\/b><\/p>\n

Products that have adequate lighting stand out for a number of reasons. <\/span>First and foremost, it allows the customer to actually<\/span> see<\/span><\/i> what they are considering buying.<\/span><\/p>\n

There is nothing more unappealing or frustrating than struggling to focus on something you are keen to purchase. <\/span>Also, it helps to think of lighting as a bit like make-up – it enhances the natural features of a product by enriching colours and textures.<\/span><\/p>\n

Just elevating an item\u2019s appearance that little bit further will draw a customer one step closer to the till. <\/span>A ceiling light box, LED light box or recessed light box are great options to create an even illumination spread.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Lighting has a major impact on the overall aesthetic of a business – but it is often overlooked by retail stores. Just as music, decor and colour can convey a business\u2019 brand, so too can lighting. Here is why lighting in retail design is important. It enhances the look of items Products that have adequate… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"tax_sectorcats":[11],"tax_ranges":[4,18,3,24,25],"class_list":["post-134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","tax_sectorcats-retail","tax_ranges-stretch-ceiling","tax_ranges-illuminated-ceilings","tax_ranges-lighting","tax_ranges-light-boxes","tax_ranges-led-strip"],"acf":{"content_introduction":"

If you\u2019re illuminating a store, let us enlighten you - a ceiling light box, LED light box or recessed light box could work well<\/p>\n","content_snippet":"

If you\u2019re illuminating a store, let us enlighten you - a ceiling light box, LED light box or recessed light box could work well<\/p>\n","display_this_page_in_the_sitemap":"yes","supporting_content_images":[{"supporting_image":{"ID":1253,"id":1253,"title":"Primark 2","filename":"Primark-2-e1646686079194.jpg","filesize":28859,"url":"https:\/\/nga.cargodev.co.uk\/en-ae\/wp-content\/uploads\/2022\/02\/Primark-2-e1646686079194.jpg","link":"https:\/\/nga.cargodev.co.uk\/services\/lighting-design-and-lux-calcs\/primark-2\/","alt":"Primark retail store with LED spotlight design","author":"4","description":"","caption":"Primark retail store with LED spotlight design","name":"primark-2","status":"inherit","uploaded_to":1007,"date":"2022-03-01 17:16:32","modified":"2023-06-07 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\"Lighting has the ability to affect people\u2019s mood\"<\/p>\n","content_secondary_content":"

Good light makes for a more pleasant experience<\/b><\/p>\n

Lighting has the ability to affect people\u2019s mood. <\/span>Cool white lights make an area seem more spacious, while warmer tones evoke a sense of familiarity and intimacy. <\/span>It has been found that an intermediate to warm white light makes shoppers feel safer and more comfortable, and that lengthens the amount of time they spend in a store.<\/span><\/p>\n

It attracts customers<\/b><\/p>\n

Dynamic lighting is a powerful tool to grab attention. <\/span>It also immediately sets the tone for your store, which then allows a customer to observe and make any necessary judgements about whether the store is suited to them.<\/span><\/p>\n

Vast options can work together<\/b><\/p>\n

A number of lighting techniques can be used in a store to pull a brand identity together:\u00a0<\/span><\/p>\n

Ambient lighting<\/b> refers to the store\u2019s main illumination, which is responsible for setting the overall tone of the space.<\/span><\/p>\n

Task lighting<\/b> makes it easier for staff and customers to concentrate on necessary tasks that require focus (and clear vision).<\/span><\/p>\n

Accent lighting<\/b> picks out particular products to help draw attention to them.<\/span><\/p>\n

Decorative lighting<\/b> is just as you would expect – designed to add beauty and flourishes to certain areas of a space.<\/span><\/p>\n

A \u2018well-lit store\u2019 does not simply refer to one source of lighting – it encompasses many different aspects.\u00a0<\/span>Blending different types of solutions can prove to be very beneficial.\u00a0<\/span><\/p>\n

Never underestimate the power of a well-lit retail space.<\/span><\/p>\n","related_content_posts":false},"yoast_head":"The Importance Of Lighting In Retail Design | NGA Dubai<\/title>\n<meta name=\"description\" content=\"If you\u2019re illuminating a store, let us enlighten you - a ceiling light box, LED light box or recessed light box could work well. 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